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Family 2.0 September 29, 2006

Posted by mentelab in media education.
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family20.jpg

The study, “It’s a Family Affair: the Media Evolution of Global Families in a Digital Age,” found that technology and media are essential to planning, researching and acting on many of family life’s important priorities, and that multi-tasking significantly extends the average day’s activities beyond 24 hours.

The research also found that the average global family owns 11 technological devices (12 devices in the U.S.), creating concerns about information overload while enabling better communications:

– 70 percent of global survey respondents agreed that technology allows them to stay in touch with family;

– 29 percent of parents said that they use mobile phones to keep in touch with children throughout the day;

– 25 percent of parents said instant messaging has helped improve relationships with their children.

“The study shows that regardless of their size or composition, today’s families value time-honored traditions like dining together, and they’re using technology to help manage busy, family-centered lives.Technology is essential to family life, not because people love gadgets, but because it helps them do what they want to do.”

Understanding how Family 2.0 interacts with each other and multiple technology devices and media channels is critical for businesses looking to reach consumers and influence purchasing behavior. The research suggests that products and services that can be positioned as helping busy families achieve the balance they seek will find receptive audiences.

LINK Research

Future Marketing and Social Networking September 15, 2006

Posted by mentelab in social network.
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The net as it is right now is changing and evolving as it always has; a generation of internet users are now growing up used to instant messaging rather than email, bit torrent, and high speed.Most critically, they are growing up with social networks.

Now, imagine a future where the percentage of internet users who use social networks continues to climb; it blasts past the ‘tipping point’ or threshold of usage where so many people are using them — you’d be crazy not to join up just to continue communicating and keeping your own networks intact.

The entire ecosystem of internet would be divided into little fifedoms, or kingdoms – all with locked doors.

LINK ( The Blog Herald )

INFORMATION OVERLOAD AS TECHONOLOGY BEARING ON RELATIONSHIPS September 4, 2006

Posted by mentelab in social network.
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mentelab.JPGThe present hyper-technological world gets us to develop the ability of discriminating available information.

The growing easy access to information bears on our ways of thinking and, particularly, on our confronting with other people, thus, we must come to terms with an increasingly swift access to information.
It stands as strategically important to be able to carry out rapid and discriminating evaluations of information.
Rationality is giving way to creativity, just traditional books are giving way to the “Web�?, or handwriting to multimedia ( e.g. : youth are using their mobile terminal like pens and paper).
Gutenberg’s breakthrough, the on trough books and written texts, is now being replaced by the “I digit” ( or “digital ego”) tenet.
Grasping the momentum, the complexity, the transition, turns out to be ephemeral on information that lives trough the lapse of a few hours.
That brings about the changing circumstances as well as to turn into the different shapes which are fit for the temporary circumstances.
The new profession for 2006 consist in creating relationships and relationship networks, even trough the new technologies : is anybody really ready ?
-Prof. Daniele Pauletto -