Newspapers debacle ?

www.naa.org

Here are the details of the third-quarter debacle:

:: Classified advertising led the declines, falling 37.9% from the comparable period in 2008 to $1.47 billion.

:: For the first time since 1995, national advertising sales dropped to less than $1 billion. They were $956 million, or 29.8% lower than a year ago.

:: Retail sales slid a bit less than 24% to just under $3.4 billion. They haven’t been this low since the first quarter of 1987, when they were $3.3 billion. Adjusting for inflation, the 1987 performance would be equivalent to $6.3 billion today, according to the Bureau of Labor Statistics.

link ( )